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Laura Ponte: "I am selling my wardrobe and half of my lives"

By hollisterclothingoutlet 18/02/2022 1076 Views
Furor for the 'vintage'
ByRAFAEL MUÑOZ(@munoz_rafa)

Laura Ponte is one of the most elegant women in the world and she has that magical something that makes everything she wears special. She loves fashion, but she runs away from the raging current trends. She has her own criteria, personality and style, and that is why all designers and dressmakers want to dress her, both those who only make clothes for women and tailors who are dedicated to men's fashion. Because Laura has that ambiguous air so irresistible that everyone likes her. Franx de Cristal and Xavi García, creative directors of 44 Studio, a firm that has always opted for genderless, already said it. "Our references range from David Bowie and Tilda Swinton to Bimba Bosé and Laura Ponte through Marilyn Manson and Miguel Bosé. We like them because they have always defended their image. They have always been in fashion but they have never been in it!", They told RTVEDigital.

"I'm not talking about genders, I'm talking about people. If you look at the history of fashion, roles have changed a lot. For me there are no genders as such, we are each with our particularity and our physique," says Laura Ponte. The model and businesswoman has a wardrobe that generates envy, and now she has decided to put almost all of her clothes up for sale. And for various reasons.

We have been saying for some time that fashion has finally made a move. This industry is guilty of ecocide and its negative impact on the planet must be reduced and avoided. But the consumer also has his duty: not to buy compulsively, and even not to buy if it is not necessary. The messages have permeated and that is why the rage for vintage has grown so much and the purchase of second-hand clothes has become normalized.

Why produce, with all the bad that this action entails, if there is already everything? There is everything, and good. We see it in stores that give garments another chance and now in the sale that Laura Ponte makes on the Best for less platform, where she works to extend the life of garments. Or what is the same, to delay its destruction as much as possible, since the process in many cases is highly polluting. "I'm selling my closet, and half my lives," she says, and she reveals the new direction she took in her life a few years ago. "That search for identity is in youth... Now I have found a more comfortable identity, not at all sophisticated, more practical for the life I lead and what I do. In this sale there are many years of many things. There is a lot of research , because there are a lot of clothes that I bought because it seemed to me that they were incredible pieces, sometimes to transform it".

This 47-year-old Galician studied Political Science at the UNED but after winning the Look of the year organized by the Elite agency, she changed her registration. she has worked with top photographers, from Steven Meisel to Richard Avedon, who fell in love with her face. She has paraded for the most relevant creators, as she is one of the Spanish models with the greatest international projection. Valentino, Christian Lacroix, Karl Lagerfedl, Gianfranco Ferré, La Perla, Ralph Lauren or Blumarine are some of the firms with which she has worked and in 1996 it was published that she was the third highest paid model in the world.

Her career in fashion is not for her, she continues to pose and work for designers that she likes, or with whom she has a friendly relationship, such as Baruc Corazón. This season we have seen her presenting the new Oteyza collection and with garments from Palomo Spain, two men's brands that adore its versatility and charm. And she is focused on designing and making wedding dresses.

"I have been consuming what we now call vintage for many years because of the value it placed on sewing. I have always been linked to fashion from many angles, and I have traveled a lot and bought 'jewelry' from artisans and I thought I need this garment to be appreciated people in another place. Because I have always been interested in crafts, understood as that way of doing things that used to be sewing. My mother bought dresses from the 1920s, and she always told me to buy one good thing and not twenty rags. But I understand that when you're young you do it, like my daughter does. When you're young you look for identity, group identity. But not now. When people tell me that they bought a jacket for two euros, I tell them, but look what's behind it!" .

He insists that his life has completely changed, now his needs have been greatly reduced. But it's also a matter of age, she says, and of social commitment. "I have spent a few years in which I only dressed in a tracksuit. People have always come to my house and I have left clothes, I have given clothes... My clothes have had many lives!" And that is what she is immersed in now, in giving lives, many, to her dresses, skirts, pants, jackets, bags and shoes. "The clothes thing is a burden, most of what I sell was at home, I thought I would use it as a fabric, so as not to buy more fabrics, but I don't have that much time. I didn't want to have entrenched tasks, they are too heavy and so as not to accumulate more I decided I had to sell it. Hidden clothing is dead!"

That is why she wants to give life to her garments. And what does it sell? Laura gets rid of 'songs' and in the list we see labels of many styles. From luxury brands like Etro, Loewe, Stella McCartney, Prada, Dolce&Gabanna, Jean Paul Gaultier, Moschino or Yves Saint Laurent to very affordable brands like H&M, Zara or Pull&Bear. There are dresses and shirts that cost 20 euros and the most expensive is a Miguel Palacio coat that costs 1,200 euros.

We have already said that vintage is more fashionable than ever and that the sale of second-hand clothing is continuously growing. But there are still people who are reluctant to sell and buy. "There may be people who are ashamed to sell their things, because they think people will think you need money. And the same with people who don't buy second-hand clothes because they think they're dirty and say who knows where they've been ". But this is a natural rotation, we have to do it because otherwise if we keep buying we will not fit anything at home! ", She says.

For her, her turning point was when she met Carmen Sáenz Varona, from Best For Less. She went to the Nuevo Futuro flea market, with which she collaborates. "The garments have their soul, their history, and that someone enjoys them and goes so happy is...!". She has two children and says that they are two great towers. "One measures 1.94 cm and the other 1.85 cm..., and of course they are worth almost nothing. And I said, what do I want all this for!? Now I only use three or four suits, nothing more And these boots that I've been wearing for 20 years, because I don't wear heels, I go flat!"

Some of the clothes that she sells will be familiar to many people because Laura has worn them at events or weddings that have later come out in the press. "I don't 'Google' myself, but there are garments that people will recognize. But others are brand new, like this Givenchy shirt that I bought for a wedding and then didn't wear. There are garments that cost 1,500 euros and they are sold for 200 euros". Timeless pieces, fashion with capital letters, garments that do not have an expiration date that elegantly endure the passage of time. “I run away from trends, I hate that word. Trends are a sales tool, if it has always taken everything!” she says.

What is Best For Less?

It is a platform founded in 2019 with a clear objective, to serve as intermediaries between individuals who want to sell clothes and customers. "What we do in helping our clients to make their wardrobes profitable and optimizing while making them aware that it is worth extending the life of the products that 'deserve' it and helps them to be more sustainable. For this reason, all that clothing that is not sold on our website, we want to donate it to an NGO so that those people who cannot afford to buy this type of clothing can have it. We do not seek to throw away clothing, but to give it a second chance, even if it reaches people with low purchasing power. We promote the sustainable consumption of fashion", says Carmen Sáenz Varona.

Something is changing, we are doing something right. Hopefully this gesture by Laura Ponte influences other people and together we do our bit to prevent fashion from doing irreparable damage to the planet.

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