"Mexico was the first country where the company worked remotely and it was so good that I am already assembling the same model to apply it in the other countries where we have operations," said designer Jasive Fernández, partner and international director of theSpanish clothing brand Nice.
The brand that Fernández directed that October 2020 was a good time to open a production line in Mexico, as it only had a presence in Spain and India until last year.“The opening of a workshop composed of women, designed by me as a Jasive brand, had to continue yes or yes, but we could not expose anyone.I have always believed that being an entrepreneur makes you flexible, creative, it makes you constantly reinvent you so we could organize so that all seamstresses could work from home, ”he explains.
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Jasive uses single mothers for the creation of her brand, and her work is to manufacture the designs.