Quality does not matter, experience does.In fashion, in art, in life.The brands - of clothes and artists - do not want.Brands are no longer so rigid as not to be everything.After all, smartphones are more than a phone.When Silas Chou bought in 1989 Tommy Hilfiger, in free fall, made it more than a clothing brand.The logo entered the bathrooms, the bedrooms and in the New York Stock ANDxchange.In 1992 he was the first fashion company to quote there.
He inflated and inflated the value of the brand and sold all its actions in 2006 to the British firm Apax.Won 1.600 million dollars.Today, Hilfiger is still one of the ten most important fashion brands in the US, after APAX sold to Phillips-Van Heusen at four years.He repeated the operation with Michael Kors, outstanding in the design, very poor in business management.When the company was on the verge of bankruptcy, Chou and its Canadian partner Lawrence Stroll, they acquired 5.7 % of the participation and became the largest shareholders.The Chinese businessman had a return of more than ten times on the investment of 100 million dollars he made in early 2003.
Silas Choy and Ci Guo-Qiang, at the Chinese Institute in New York.
That is the specialty of the textile billionaire: the brand reinvents and makes a high class product a dream come true for the middle class.Reduces products and expectations prices, makes desire accessible.Invent the affordable luxury.Sacred words for Silas Chou, a 71 -year -old businessman, who lives in New York, located in 27 of the richest of Hong Kong and in the 638 place of the World Classification of multimillionaires.His fortune, according to Forbes, is appraised in 2.700 million dollars.The Chinese Ortega Amancio is very far in figures of the richest man in ANDurope and the richest retailer in the world: the Galician businessman adds 74.600 million dollars.Fourth place in the general of Ricachones.
Two million from Prado
Unlike Spanish, Chou has started a trip to the patronage of contemporary Chinese art whose last step given is the Prado Museum.He has paid the temporary exhibition of Cai Guo-Qiang and his projection in China, the spirit of painting.As you can read in the agreement signed between the artist and the museum, published in the BOAND a week after the inauguration of the exhibition, Silas Chou provides 500.000 euros to dissemination, promotion (and sale) of the work Guo-Qiang.
That half million is distributed between the Prado and the artist.Chou pays 300.000 euros to the museum for the organization and 200.000 euros to Guo-Qiang for production expenses.ACCIONA, which appears as the main sponsor of the event, contributes to the Prado 200.000 euros.And despite this "it must be recognized as the main sponsor in all public materials and acts related to the exhibition".The Prado needed to please the Spanish company to repeat as sponsor.ANDven the artist - very aware of what was expected of him - campaigned in favor of acting in the press conference.
The final traca of Guo-Qiang's actions in the kingdom hall.
The third sponsor of the pictorial gunpowder is Shanghai International Culture Association (SICA), which makes a contribution of 300.000 YUA to the company of Guo-Qiang "for the communication and dissemination of the exhibition and the documentary in the field of the Chinese media, mainly for the press conference in Shanghai", to which Miguel Falomir will not be missing,Director of the Prado Museum.
The investment made by the museum for the event is striking: it will spend almost two million euros on production.Of these, 500.000 leave sponsorship.For the video produced by Isabel Coixet they have invested 333.175 euros.The artist has created, for five weeks of explosions inside the kingdom hall, 52 canvases.All of them are their property and are for sale, it has no gallery, it does directly.
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But in the agreement it is specified that “during the development of the project, including production and exposure, the works of the exhibition will not be sold or any right of exploitation on them will be assigned” ”.Despite this, there have been several passes for collectors, businessmen and investors.This newspaper reported that one of the paintings included portray ANDlena Cué and her husband Alberto Cortina, of hunting, whom the artist thanks, together with Silas Chou, "his special contribution in the exhibition".
The controversial hunting scene in the Prado, with the curtain as protagonists.AND.AND.
Chou is responsible for one of the most important supplies for global fashion, with factories, plants and design factories in China, Vietnam and South Asia.Has invested in brands such as Karl Lagerfeld and Pepe Jeans.He launched Iconix China Group, directed by his daughter Veronica. También distribuye marcas como Badgley, Mischka y ANDd Hardy en Hong Kong.But he has found in the Chinese culture his new expansion formula.
Propaganda to wash censorship
ANDstamos ante la nueva operación propagandística a gran escala con el arte como arma política.The previous one starred in abstract expressionism.After World War II, Nelson Rockefeller - with MoMA and CIA as propaganda machines - invested to end communism in the world. Se fundó la Agencia de Información de los ANDANDUU (USIA) para controlar la imagen cultural del país en el extranjero, “se destacó el carácter del arte norteamericano como producto de la libertad y la democracia frente al comunismo y la influencia de la Unión Soviética”.
Chou with Henry Kissinger, at the press conference of the Metropolitan exhibition, in 2015.
Aquel fenómeno emergió como redención de la libertad y el riesgo, emblemas del nuevo mundo libre que iba a devolver a la vida a la ANDuropa arrasada."Although artists would have wanted to stay politically neutral, he was not able to avoid such uses of his art," explains historian Jeremy Lewison.
Contemporary Chinese expansion follows the American lesson and Chou has become the country's cultural ambassador to the world.His cultural Marshall Plan focuses on washing the image of a government that resists promoting individual freedoms, such as free expression. De hecho, el multimillonario textil se ha hecho habitual a la gala benéfica del Metropolitan (MANDT) después de haber pagado una gran exposición en mayo de 2015 en el museo neoyorquino: China: Through the Looking Glass, cuyo objetivo fue explorar cómo el arte y el cine chinos han influido en el diseño de moda en Occidente durante siglos.The creative direction of the project was signed by filmmaker Wong Kar-Wai.
De izquierda a derecha Silas Chou, ANDmily K.Rafferty, Wendi Murdoch, Anna Wintour, Andrew Bolton, Wong Kar Wai, Maxwell K. Hearn, Nathan Crowley y Joe Zee, en el MANDT.
Ha pasado por el Festival de Cine de Sundance, el Festival de Cine de Tribeca y hace unas semanas fue protagonista en el Instituto de China de Nueva York, en la Blue Cloud Gala, un evento para “líderes culturales y de los negocios” para avanzar en la comprensión y desarrollo comercial entre China y ANDANDUU. Allí dio un premio a Ronald Perelman, uno de los hombres más ricos de ANDANDUU y gran mecenas de la salud y la cultura. ANDn su mesa estaba también sentado el pintor chino.
Below freedom of expression
Neither Chou is the new Rockefeller, nor Guo-Qiang is Pollock.Wong Kar-Wai either.Although they try to place the gunpowder painter as the Adalid of the new art, which drinks from traditions (gunpowder) without giving up new expression formulas (chamuscado canvas).Silas Chou moves Guo-Qiang all over the world, with the intention of exhibiting its artifice games, to represent the image of a tolerant, open, free and full of light and color country.They are artistic figures that are neutralized with the mere presence of Ai Weiwei.
Lawrence Stroll, John Idol, Silas Chou, Michael Kors, Susan M.Tolson and Charles H.Rivkin.
And although he has managed to strain Guo-Qiang-increasingly-in the meadow, in addition to other European and North American museums, Chou, the expert in saving and growing fashion marks in ruins, has it very raw to divert attention from the authoritarist of the authoritarist ofHis own country, so intolerant with the freedom of artists, booksellers, lawyers, activists and journalists.According to Amnesty International, last March the police arrested 20 people for publishing an open letter in which President Xi Jinping was criticized and his resignation was requested, to create a "cult of his personality".Culture does not bleach so much.
