Gen Z and millennials, the audience segments responsible for most of Pinterest's new user growth, turn to the platform to shop for products that reflect their desire for novelty. However, and despite the close age, both generations have different tastes and interests.
Now that lockdowns are over and cities are moving again, people want to make the most of their regained freedom, and they're turning to Pinterest for inspiration on what to buy.
According to their most recent survey conducted for Pinterest US, weekly visitors to this social network doubled their monthly spend compared to non-Pinterest users, and increased purchase volume by 85%.
Gen Z and millennials' shopping searches on Pinterest's Shop tab—a new way to discover Product Pins available for shopping recently expanded to Canada, Germany, France, and Australia—reflect trends that are so appealing to the public segment as well as to the specific products they buy in three of our main categories: beauty, fashion and home.
Beauty in full color
Fashion, renewed and “fluid”
Pastel decoration
at Marie Claire Writing
