A few months ago, and after a year of development, Precialo was launched to the Argentine market to allow a future buyer to compare more than 55,000 products that are in 28,000 free market stores, from electronics, tools, computing, to supermarket.
Precialo works very simple.One enters the website www.precialo.com.ar and looks for the product that you want to find the best price among all the stores that sell it.The platform immediately shows the minimum guaranteed price of the product, the maximum price and the average price.It also shows the gap between the prices between the stores, which can range from low percentages to some cases a 110%gap."In the most expensive products, such as appliances, the price gap is seen more," says Alberto Cura, Founder and Product Manager of the platform.
Precialo also has a functionality that allows to create price alerts, configuring that a warning reaches the mail when the product reaches a certain desired value.
The platform allows to compare products of products from different items such as:
While precial it covers a lot of categories, from the platform they claim that their idea is to cover as many items as possible."Our main objective is to compare everything, we want to leave any category outside, and at some point we can compare, so to speak, insurance, trips, social works, and everything that is comparable," says Alberto Cura, who alsoAccount that currently the most compared item by users is that of cell phone, followed by the computer.
What do stores have to appear in the Precialo comparator?As Alberto tells us, for the moment the stores do not have to do anything to appear on the platform, since at the moment it is working only with stores that sell in Mercado Libre.But Cura tells us that they are working to add stores that are out of the free market in the near future: "Our goal is, apart from the 28,000 stores we already have, have stores outside the free market, and we are working for it",Confirm.The stores, in order to appear in Precialo only have to be a lead market, have to have positive reputation and have new products.
But it precious, like many companies that arise in Argentina, it also has intentions to expand.In the not too distant future they want to arrive with this same model to countries like Brazil and Mexico, and with intentions to climb and subsequently reach the United States and Spain.
