Continuing with the opening plan formalized for this 2019, Carter's will open its doors in Mar del Plata, after the successful openings in Córdoba (July), La Plata (August) and Rosario (October). Now, the fourth store in the country will land in the Los Gallegos shopping center.
The inauguration will be this Saturday, December 14, and it will be an excellent opportunity for both Mar del Plata residents and those who visit the city to get to know the brand's proposal.
Carter's is America's most iconic and best-selling infant and children's clothing brand; and just as it does in all its stores distributed around the world, it will offer its highest quality, designs, colorful prints and its differential: the packs and sets of garments, a proposal that distinguishes it and makes it strong worldwide.
The store will be located on the first floor of Shopping Los Gallegos and will have an area of 50 square meters.
The new store is the fourth of the 7 stores that Argentrade SRL -the company in charge of launching the brand in the national territory- plans to open during 2019 and 2020.
The opening of this store marks a new milestone in the official expansion of the Americana in the country; having started this project in December 2018 with the launch of its e-Commerce site www.cartersoshkosh.com.ar, the opening of its official store in Mercado Libre and sales to multi-brand stores.
The company's strategy is to go from the cities of the interior to the Federal Capital with the aim of testing the local markets and being able to give greater impetus to digital sales in this first stage in Caba/GBA, where this type of purchase is more mature. and where “Carter's” has been the most searched brand of the semester in Mercado Libre.
