However, when that first deadline was fulfilled and then extended to another period and then to another, things no longer looked the same. Then, entrepreneurs like Mercedes Campuzano had to start looking for protective measures for their businesses and, in particular, for their collaborators. "we began to maneuver with the early holidays and other measures, but when this began to extend and the quarantine was getting longer and longer, the situation was unsustainable and we had to ask the Ministry of Labour for permission to suspend work," Mercedes-adds. After having tried all possible alternatives, he had to start closing and let go.El origen de una idea
"when I was talking to other entrepreneurs, we were all wondering: how much are you selling? And while they answered that 20 percent and 35 percent, I looked at my numbers and we had sales between 12 percent and 15 percent. So, worried, she thought she had the worst mark of all, "says Mercedes.In a working meeting, by video call with her team, Mercedes shared that same concern: do we have the worst brand? The director of her firm's supply chain answered her with another question: "Merces, those brands they sell?" To which she replied: clothes. She asked her again: "how are you dressed right now, what shoes are you wearing?" Mercedes looked at his feet and found some simple flippers. The collaborator, in turn, told her that she was in slippers, showed through the camera her daughters wearing crocs and her husband who was barefoot around the apartment. (we suggest you read: emotion in Turbo, Antioquia, for a man who murdered his 4-year-old daughter)
People were barely dressing from the waist up to appear on the screen. So the director of the supply chain made her realize that no one was wearing shoes. "at that moment, something just burst into my head: boom! It was early June 2020 when the mind of this amazing and resilient entrepreneur found this serendipity. Moreover, I had recently had a conversation with Leonor Hoyos, director of the inexmode connection line, who had just asked him about what they were going to have of her for the Colombiamoda 2020 fair that was less than two months away and that would be atypical, as virtuality would reign. "I like to innovate, to go to the trade fair Colombiamoda 2020 that was less than two months away and that would be atypical, because virtuality would reign." I like to innovate, to go to the trade fair Colombiamoda 2020 that was less than two months away and that would be atypical, because virtuality would reign. "I like to innovate, to go to He confesses. In 45 days he created a concept, designed and made molds, made and rebuilt a performance and fashion film to launch his first Bloom costume capsule in Colombiamoda. So to his traditional line of footwear and leather, he now adds the women's clothing. Campuzano, currently, has 23 stores in the country and announced that he launched his international page with shipments around the world at www.merceescampuzano.us, which means he strengthened his global presence.El libro
In the ninth version of the collection, highly inspiring Business stories, pandemic version, the authors, Juan Carlos Yepes and Vianette Monsalve, want to share stories of how several inspiring leaders faced the crisis, what their emotions, thoughts and actions were to overcome and to record valuable keys that every entrepreneur will appreciate and treasure.In the book, in addition to the history of Mercedes Campuzano, are those of Integral supplies, Miguel Caballero (Shark tank), Angela Marí Cordoba Mazo. In the book, in addition to the history of Mercedes Campuzano, are those of Integral supplies, Miguel Caballero (Shark tank), Angela Marí Cordoba Mazo Jorge Nuñez, from Nunez Dental Services, among others.JUAN Carlos YEPES ALVAREZ for the weather MEDELLÍNMás noticias de Colombia
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