At first, Carlos's parents did not believe him. How was his son, 27 years old and with a good job, going to buy second-hand clothes? They knew that the young man had no need to wear second-hand clothes, something they considered unhygienic, so they directly chose to think that he was making it up.
Carlos also surprised a friend of hers when she enthusiastically confessed that she was a fan of Humana, a second-hand clothing chain with more than 40 stores in Madrid and Barcelona. It turns out that she was also a fan, but she thought that Carlos did not give the 'profile' so much.
According to the data provided by Humana, the profile of its customers is made up of people looking for quality, branded or vintage clothing at affordable prices, but also people who, out of environmental awareness, look for sustainable fashion and used clothing. "It is a group made up of adults and a growing number of young people," they point out from the company in reference to the latter group.
