It was also indicated that the company is executing an investment of 20 million dollars, of which 12 million have already been invested in the initial phase and the other 8 million will be invested two years.From here to 18 months, and starting today with a 200 -square -meter store at the El Retiro shopping center in Bogotá, Epeka hopes to make the opening of 40 new stores throughout the country, generating around 500 direct jobs.Five more stores will be ready before finishing 2021, in Centro Andino, and the city of Cali and Medellín.
"Epeka will have new characteristics at the visual level and differential value offers for the consumer, with whom they seek to be leaders of the category in Colombia, and the expansion to other countries in the medium term," he added.
The bet is to put quality clothes available to families, with an elegant, creative and accessible style, and with a European Twist, for boys and girls between 0 and 14 years.Likewise, it seeks to establish itself in the national market, being an important part of the economic reactivation and growth of the children's fashion sector in the country.
Following a growth and expansion strategy, the brand goes after the objective of having 85 stores in Colombia and the world in five years, reaching countries such as the United States, Mexico and Spain.Likewise, an online sales system will be consolidated, one of the key channels of the sector, which will allow coverage in all corners of the country.
