Hispanics in the United States are the fastest growing and most diverse population segment not only in the country, but in North Texas.
Between September 15 and October 15, Hispanic Heritage Month is celebrated in the United States, so Al Día presents some figures that give an idea of how many Hispanics live in the country, what they are like, their cultural habits, their of adaptation to American life and even which restaurants and stores they frequent the most.
These figures include data from the 2020 Census, the 2019 American Community Survey, and the 2021 Hispanic Market Report from marketing consultancy Claritas.
Almost 19 out of every 100 people in the United States are Hispanic, making this population the second largest population group, with 63.6 million people. In Texas, 39% of the population is Hispanic and in Dallas County the percentage is 42%.
In 72 Texas counties, Hispanics are the largest population group, ahead of whites. In 2010, there were 64 counties, adding eight more in a decade. Among the 72 are the counties of Bexar, El Paso and others along the border with Mexico, where up to 95% of the population is Hispanic.
Read more here: More Hispanic women in the United States have dropped out of the workforce during the pandemic
In the 2020 presidential election, only 38.8% of Hispanics of voting age exercised their right and participated in elections nationally.
In Dallas County, 51% of households with minors speak Spanish at home, indicating that their parents are immigrants. The rate is lowest in Texas, where 31% of households with children speak Spanish. At the national level that percentage is only 16%.
It is estimated that by the year 2026, 27.2% of the young people of the so-called Generation Z will be Hispanic. This generation corresponds to people born between 1997 and 2010. In the United States, the majority of these young people will be white (44.6%), followed by Hispanics (27.2%), people of color (13.8% ) and Asians (6%).
Nationally, the Hispanic population group is mostly Mexican, with 42.2 million people; Puerto Ricans follow, with 6.1 million; and Salvadorans, with 2.7 million. In the Dallas-Fort Worth metropolitan area, the largest group is also Mexicans, with 1.8 million people; followed by Salvadorans, with 100,405 people; and Puerto Ricans, with 58,401.
Nationally, the median household income is $56,643 a year, counting people of all races. For Hispanic households, the median annual income is $44,697.
46% of Hispanics do not have a bank account and those who have one or more accounts are concentrated in the use of three banks: Bank of America (45%); Wells Fargo (40%) and Chase (39%).
Read more here: Mexicans live in Dallas and Puerto Ricans in Tarrant, reveals the Census
The financial service most used by the Hispanic community is the 401K fund, used by 33% of people; the second is the electronic transfer of money, with 24%; and the third is tax preparation, with 23%.
99% of people in the Hispanic community have a cell phone. Of them, 81% have postpaid service and only 19% prepaid. The most used phone brands Apple and Samsung. And the most popular providers are T-Mobile, AT&T and Verizon.
Hispanics in the United States have a greater preference for Netflix than for other streaming services. 63% of Hispanics use Netflix; non-Hispanics consume it at 53%. 29% of Hispanics are users of Hulu and 6% of YouTube TV. 58% of Hispanics do not have any cable service, which indicates that they watch broadcast television and that they use more streaming content on the Internet.
The Hispanic community has a greater preference for the use of social networks and search services than for other types of content on the Internet.
The most used services are Google, Facebook, Yahoo!, Instagram, Snapchat and Pinterest. The least used are LivingSocial, CareerBuilder and Monster.
The Hispanic community buys online, to a greater extent, beauty and health items; Clothes and accessories; and in food. The stores where Hispanics have made the most online purchases of beauty items and clothing in the last six months are Macy's, Kohls, Victoria's Secret and Bath & Body Works. For household items they prefer IKEA and Bed, Bath & Beyond.
The most purchased items in physical stores are also skin care items, cosmetics and perfumes; and tennis or sports shoes.
The Hispanic community's favorite store is Walmart, followed by Amazon, Target, Dollar Tree and Costco. The least popular are Nordstrom Rack, Dicks Sporting Goods, and Office Depot.
