It's official, Amazon will open the doors of its first physical store in the coming months, which will be exclusively for the sale of clothing: Amazon Style and will be located in Los Angeles, according to information from Cnbc.
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The gigantic American large-scale distribution company will place Amazon Style in a 2,800-square-meter store in the city of Glendale, where it will distribute women's and men's clothing, as well as footwear and accessories with prices from $10 to 400 dollars, the offer will include both own brands and some selected ones.
The store will have a model and a size of each item, while the rest of the products will be stored in the establishment's warehouse. Each customer must use the Amazon Style application to scan the garment and see the different colors and sizes available, then they will access the fitting room area, where the selected products will be.
In the fitting rooms, the consumer will find a screen where the garment recommendations will be shown based on the items they have chosen, they can also request that any other product be sent to them, to avoid leaving the fitting room to look for another size.
In addition, Amazon Style's technology allows the company to gather data on consumer preferences and check in real time which exact garment models (both in color and size) receive the most interest.
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On the other hand, customers will also have the option of having the item shipped to an in-store pickup point and will also be able to pay for it through grab-and-go technology, so they won't have to go through box. Through the Amazon application, each consumer will have access to the purchases they have made in the Amazon Style store.
This store located in Los Angeles is not Amazon's first bet, since the company has already opened several pop ups dedicated exclusively to its clothing offer, both its own brand and selected ones, between 2017 and 2018. However , Amazon Style is the first fashion store at street level that the group has installed with permanent effect.
It is well known that Amazon is the largest fashion retailer in the United States, so it has worked to make its brand available worldwide. In recent years, the company has strengthened its position in fashion by distributing third-party brands as well as through its portfolio of own brands.
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