The Avenida de la Puerta del Ángel is a street in the Gothic neighborhood of Barcelona that has a direct connection with Plaza Cataluña, among other important roads of the city.It is also the street with the most expensive square meter in Spain that houses a good list of large stores and international franchises such as Lefties, Primark or Zara.And it is also the place where 'Unit will land, the fashion brand' low cost 'of El Corte Inglés.
This revealed the idealistic real estate portal yesterday.In this way, the company led by Marta Álvarez will modify its strategy in the center of Puerta del Ángel.And so far the presence of El Corte Inglés in this enclave was only specialized in sport, but with the entrance of UNIT it will compete directly with the rest of the brands.
Unit, who saw the light in 2017 and sold mainly in Hipercor stores now will have a store in the most expensive street in Spain.In his day he was born, according to El Corte Inglés himself, to compete in price and be a proposal of basic design for the whole family.In all this time, the average price of its garments has been at 10 euros in the case of clothing for the little ones and below 15 euros in man and woman fashion.
"The UNIT brand is aimed at young families with children who seek to save when equipped for day to day," said El Corte Inglés."People who have little free time to allocate it to purchases and who prefer to dedicate it to other activities," he adds.
Own 'toys' brand
Another of the latest news of El Corte Inglés is the creation in its sewing workshops Tomás Bretón of a 'swhererrom' toys to present the renewal of its own brand, which for the first time is shown under a unified proposal.Specifically, this transformation has meant moving from several stamps according to the different categories of the game (eduland, playland, Miyo, Jappy...) To a single brand, El Corte Inglés.In this way, a team has designed the illustrations, updated the image and developed the packaging of these toys, whose result is a "differentiated, imaginative and surprising" toy.