The children's company celebrates its 40th anniversary with new expansion projects
The Spanish children's fashion company diversifies its business with the launch of a new brand, Bob&Oli, aimed at the homewear segment. Bob&Oli, which will hit the market next July, will have its own commercial network (different from that of boboli) and will be sold out of stock.
The creation of Bob&Oli aims to complement the main brand, boboli, by offering a very different clothing line -comfortable, but without sacrificing design and quality-, with a timeless collection, free to renew itself each season and made 100% % organic cotton, which makes it a sustainable fashion proposal.
Sustainability
True to this line of action, boboli has been integrating sustainability as a crosscutting axis of the company for years through its Discover&Respect philosophy. In this way, for the next SS22 season, 50% of the baby production will be GOTS certified organic cotton and the swimwear collection will incorporate new proposals made of recycled polyester.
Coinciding with the company's 40th anniversary next fall, both the boboli brand and the new Bob&Oli brand are expected to be available on the Women'Secret website, Tendam's women's brand, which is committed to expanding its online offer with clothing for kids.
New projects
In addition, boboli has launched new projects, aimed at recovering turnover to pre-pandemic levels. In terms of retail, the opening of the expansion of La Roca Village and that of the new corners in El Corte Inglés in Pamplona and Granada stand out, together with the relocation of the stores in Rambla Cataluña, Vic, Bilbao and Valencia. On an international level, important agreements have been reached with new distributors in Russia, the United States and France, and e-commerce has also been launched in Italy.
“All this has been possible thanks to the commitment of the solid boboli team, recently reinforced both in the digital area and in the sales force, to which Fernando Ferrer has joined as the new commercial director, coming from Kidiliz in the United Kingdom, to lead the international expansion of the company”, concludes the statement.
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