The online channel has been one of the keys for the luxury fashion market to recover and return to the 2019 levels. Según el informe Estudio de la industria del lujo de Bain & Company, el canal digital experimentó un alza del 50% entre 2019 y 2020, y un 27% entre 2020 y 2021.In recent months, the key to recovery has been online stores in charge of leading growth.
And precisely multi -brand stores are the perfect place to buy luxury garments with sales.All of them combine a wide catalog in which the latest collections of the most important fashion firms, from Gucci to Prada, meet, through McQueen or Balenciaga.And in the first weeks of the year they join the traditional sales to offer unique discounts that can reach 70%.
Those who know most fashionable to them to get some of the bestseller of the collections of the most important designers, to acquire timeless pieces aimed at staying in the closet for a long time or even to get on more striking and passing trends by the half price.
More and more e-commerce platforms offer luxury garments.Take note of what you have to have on your radar to shape a capsule closet full of essential garments:
Mytheresa
This Munich -based store and more than thirty years of history behind it made the leap to the online channel in 2006.Fifteen years ago he launched a small online boutique and is now one of the favorite e-commerce platforms of insiders.His philosophy is clear and only puts on sale "those pieces that are both elegant and establish trends".To do this, they thoroughly select the garments between 200 of the most desired firms and carry out exclusive collaborations with designers, such as the Jacquemus and Mytheresa capsule collection that launched last summer.In 2019 they made the jump to children's fashion and, a year later, in man's fashion.
Farfetch
Vestidos de Dolce & Gabbana, tops de Isabel Marant o zapatos de Manolo Blahnik son algunas de las prendas que Farfetch vende a mitad de precio durante la temporada de rebajas.The platform was founded by José Neves, a Portuguese fashion entrepreneur who, during his visit to Paris Fashion Week in 2007, saw clear the need for a marketplace for the independent fashion boutiques.Since then the company has not allowed to grow (it has even launched its own fashion brand) and serves 190 countries.A perfect place to find emerging talent and get garments of classic luxury firms.
Net-A-Porter
With the change of the century Net-A-Porter was born.The visionary in charge of launching this concept was Natalie Massenet, a WWD journalist who was clear that, in the luxury fashion distribution business, an internet space was needed.His apartment in the London neighborhood of Chelsea was the Operations Center for the launch of Net-A-Porter, a multi-brand store that became a successful model and that soon was acquired by the Swiss luxury group Richemont.Its catalog has more than 800 designers, and new additions arrive every week.An online presence that in September 2021 made the leap to a physical space with a pop-up in the British auction house Sotheby's, located in Bond Street.
The Outnet
This luxury outlet store was born in 2009 turned into Net-A-Porter's little sister, but has quickly earned her own space in the luxury fashion world.In addition to selling garments that reach a 70% discount, it has been announced by the collaborations carried out with high -level designers, such as Victoria Beckham, offering limited editing capsules.
Browns
The London boutique founded by Joan Burstein and her husband Sidney in 1970 is another of the reference e-commerce to acquire luxury fashion.They have always given new talents the opportunity, in fact it was Joan Burstein who fell in love with the postgraduate collection of John Galliano in Central Saint Martins and bought it completely to show it in the showcases of Browns South Molton Street.In the 80s and L0s 90 he welcomed the world's main luxury brands and in 2007 he made the jump to the online channel.
Luisaviaroma
This e-commerce can boast of history: Luisaviaroma was founded in Florence at the beginning of 1930 with the inauguration of the concept store of the same name in the central via Rome by the marriage formed by Olga and Lido Panconesi (she was the daughter of the designer Luisa Jaquin, owner of a straw hats boutique in Paris at the end of 1800).At the end of the 60 Luisa Viaroma sold consolidated firms such as Balenciaga, Balmain, Givenchy and Saint Laurent, and it was the first store in Europe to present the Autumn Winter 1968/69 collection by Kenzo.The Olga and Lido Panconesi store made the leap to online trade in 1999, the company obtains 90% of its total sales income through e-commerce and remains a family business managed by Andrea Panconesi-niet of theFounder– who occupies the position president and chief executive, and his daughter, Annagreta Panconesi, as creative director.
Operandi fashion
This online portal dedicated to luxury fashion was founded in 2011 by one of the most admired socialites in New York, Lauren Santo Domingo, and its partner Aslaug Magnusdottir.His goal was that fashionistas could buy the clothes that saw in the parades shortly after, and not wait several months until they reached.There were many firms that trusted their business model, and today brands such as Valentino, Miu Miu, Versace, Balenciaga or Prada share a catalog with emerging designers who find in fashion Operandi the best showcase.Its discounts, which reach 70% and more in the sales season, are a unique opportunity to give a whim or raise our capsule closet.
