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Of selling cookies to conquer US: how Primark made us addicted to purchases

By hollisterclothingoutlet 28/02/2023 482 Views

La historia se fraguó cuatro generaciones atrás, en la panadería que el padre de Garfield Weston (Toronto, 1898-1974) abrió en Canadá. Tras combatir en Europa durante la II Guerra Mundial, Garfield convenció a su padre para que produjera las galletas inglesas que allí había probado. ¡Todo un éxito! El negocio se expandió por Estados Unidos y, más tarde, (¡cosas de la vida!) desembarcó en Reino Unido, donde Garfield optó por instalarse en 1932. Tres años después fundó Associated British Foods. La Fundación Garfield Weston (1958) la controla en su mayor parte.De vender galletas a conquistar EEUU: cómo Primark nos hizo adictos a las compras De vender galletas a conquistar EEUU: cómo Primark nos hizo adictos a las compras

However, Primark's father was Arthur Ryan, an Irish hired by ABF to enhance his business on that island in the late sixties.The prêt à Porter had just invented, and Ryan's idea was to sublimize this way of understanding fashion, with a chain that followed the latest trends (in constant update) and sold at low prices;A visionary concept for the time.

De vender galletas a conquistar EEUU: cómo Primark nos hizo adictos a las compras

In 1969 Primark opened his first store in Dublin under the name of Penneys.The rest is history.When Paul Marchant happened to Ryan as CEO of Primark in 2009, he focused on international expansion and the opening of attractive stores.As a result, Primark's big bazas today are the last, striking stores and, above all, heart attack prices.For John Bason, Primark Financial Director, the "Ryanair Effect" and the "Instagram effect" constitute the engine of its success.Continental flights under cost encourage the transport of people who are, after all, potential clients of Primark.In his flagship store in London, for example, about half of the clients are tourists.

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